After paying $50000 for the franchisee fee, and an additional $20000 toward direct mail, software and putting a logo on her truck, she now runs CertaPro bPainters/b with her husband. It all came from her personal savings and that severance … Landlords have been cocky for a long time, Feldman said. When I look at locations, they are willing to divide spaces, they are willing to do deals that haven’t been done before — even with construction and bcontractors/b. MAKING DEALS …